Andrew Ford on how reverse mortgages are giving power back to the people

In this episode of In Focus, Heartland Seniors Finance chief executive Andrew Ford gives listeners the rundown on reverse mortgages and how these products are giving consumers more power over their financial futures. Tune in as Mr Ford reveals why a lack of awareness about reverse mortgages is their only true competitor, why he's seen an increase in consumer demand as banks pull back from this space, and his advice for brokers looking to connect with this demographic and add to their business. In this episode, find out: - How the team works with brokers and consumers alike - Why reverse mortgages are heavily regulated - The importance of education in this space ARTICLES OF INTEREST: Grow and diversify your business with Reverse Mortgages - http://bit.ly/2weO2v3 REA lacks 'competitive advantage' in broker channel - http://bit.ly/2wf10sE 'Harder to get a loan approved by a bank': Bouris - http://bit.ly/2weNLZ1 Bouris eager to innovate amid APRA crackdown - http://bit.ly/2wZ8pJ5 FOLLOW US: Did you like this episode? Show your support by rating us or leaving a review on iTunes (Elite Broker) and by following The Adviser on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email [email protected] for more insight! Facebook: http://bit.ly/2w6UJil Twitter: http://bit.ly/2wUziyq LinkedIn: http://bit.ly/2v6ETzE www.theadviser.com.au