Andrew Forman, CEO of Givz: $3 Million Raised to Make Donating, Not Discounts, eCommerce Brands Ultimate Growth Lever

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Andrew Forman, CEO & Founder of Givz, an e-commerce marketing platform that has raised $3 Million in funding. Here are the most interesting points from our conversation: Givz's Core Offering: Givz helps brands replace or enhance discounts with donation incentives, boosting sales and fostering customer loyalty. Real-World Impact: A campaign with H&M showed the power of Givz, generating $150,000 in donations and converting customers as effectively as traditional discounts. Sector Adoption: While luxury brands were the initial target, Givz has found success across various sectors, including pet, health and wellness, and CBD. Customer Engagement: Customers are more likely to make repeat purchases and feel positively about brands that offer donation incentives rather than mere discounts. Scalability: Givz’s approach allows brands to quickly see the value of donation incentives through simple A/B testing and site-wide campaigns. Future Vision: Givz aims to expand beyond e-commerce to include brick-and-mortar stores and other industries, offering incentives for various customer actions.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co