Andrew Goldner, on go-to-market, GrowthX, and the Buffalo bet

Andrew Goldner joins The Series B(uffalo) Podcast for a wide-ranging conversation about building, scaling, and rethinking where great companies can come from. As co-founder of GrowthX, Andrew has spent years helping companies crack the code on go-to-market and sales, and he breaks down why upskilling in those areas is one of the most overlooked levers for growth. We get into the case for second tier cities like Buffalo, and why the conventional wisdom about needing to be in a coastal hub is increasingly outdated. Andrew shares how regional ecosystems can compete, what they offer that bigger markets can't, and why founders should take a hard look at places that get written off too quickly. Andrew also reflects on his time at Reuters and the lessons that carried into his work today, plus plenty more along the way. If you care about company building, sales and go-to-market strategy, or the future of innovation outside the usual suspects, this one is worth your time.