Andrew Leshak on Scaling Sales Coaching Without Losing the Human Touch

In this episode of Founders Future, with host Olivia Sammons, we sit down with Andrew Leshak, founder of SAMI, to explore his 18-year journey in sales and the experiences that led him to build a coaching platform rooted in real-world practice. Andrew shares how his early career across multiple sales roles, combined with a lack of mentorship early on, shaped his mission to help salespeople and founders develop confidence, clarity, and repeatable skills.Throughout the conversation, Andrew breaks down his hands-on coaching philosophy, focusing on curiosity, objection handling, and small behavioral shifts that create outsized impact. He discusses working with small businesses, founders, and everyday salespeople, the challenges of scaling highly customized coaching, and his transition toward building a gamified, AI-driven practice platform designed to make sales training more accessible. Andrew also reflects on visibility, content creation, and staying consistent with long-term goals while building a business that blends mentorship, community impact, and sustainable growth.