Andrew Lipp from EQL: The Psychology of Hype Drops | #292

In this episode of Add To Cart, we are joined by Andrew Lipp, CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). Andrew is a former sneakerhead who felt the pain of missing out on product launches more than once and, with the help of two former Google colleagues, decided to create a solution.  EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers.  EQL have clients such as Sullivans Cove whisky, Footlocker and Culture Kings and were named as one of Fast Company’s most innovative companies of 2023.  In this chat, Andrew shares his insights on how to manage the chaotic conditions of an ecommerce hype drop, the tell tale signs that retailers are in need of launch support and the special sneakers that have formed his business milestones.Links from the episode:EQLAir Force 1 x Tiffany & CoShopify Plus (sponsored)Packleo (sponsored)Questions answered:What types of products and brands does EQL work best for? What are the tell tale signs that a retailer might be in need of launch support?What technology are you most excited about to help improve and grow EQL? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Andrew Lipp from EQLOn a mission to build the world's fairest Hype Commerce platform. From sneakers to whiskey and all drops in between, the EQL team aims to bring fairness back and get products into the hands of real fans.  Andrew is a keen and excitable business professional with expertise in both digital and traditional marketing. Experience across both B2C and B2B with specific skills in earned brand awareness, growth marketing, online customer acquisition and campaign & content creation.  Nine years spent at Google in Growth and Brand.  A lifetime spent in hype being a tragic sneaker fan, and now leading the charge at EQL. You can contact Andrew at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community