EPISODE · Mar 26, 2019 · 35 MIN
Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies
from Managing Marketing · host TrinityP3
Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full-service offering for advertisers. https://www.trinityp3.com/2019/04/specialist-versus-size-scale-agencies/
What this episode covers
Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full-service offering for advertisers. https://www.trinityp3.com/2019/04/specialist-versus-size-scale-agencies/
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Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies
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