Andrew Patterson ’06 of Greenfly, Inc., on growing online communities through brand ambassadors in sports, politics, and business

Andrew Patterson ’06 is the vice president of partnerships and strategy at Greenfly, Inc., a software platform that helps organizations build their communities through brand advocacy. Andrew shares about Greenfly’s role in connecting major sports leagues to fans through more authentic and personalized game coverage; successful strategies that the Biden campaign and 2020 Democratic National Convention Committee implemented through the technology; and what any organization can do to empower their communities to be co-creators and ambassadors. Before joining Greenfly, Andrew was the senior director of new media at MLB. If you’re interested in learning more about Andrew, you can view his SEVEN Talk from the 2018 Alumni Forum.Connect with a mentor Andrew is also currently a Morehead-Cain Mentor. The Morehead-Cain Mentoring Program is designed to leverage the power of the Morehead-Cain network by cultivating connections between scholars and alumni, and providing structure and support to these relationships so they can develop based on shared values and interests. All rising juniors and seniors are eligible to participate.How to listenOn your mobile device, you can listen and subscribe to Catalyze on Apple Podcasts or Spotify. For any other podcast app, you can find the show using our RSS feed. Catalyze is hosted and produced by Sarah O’Carroll for the Morehead-Cain Foundation, home of the first merit scholarship program in the United States and located at the University of North Carolina at Chapel Hill. You can let us know what you thought of the episode by finding us on Twitter or Instagram at @moreheadcain or you can email us at [email protected] credits The intro music is by Scott Hallyburton ’22, guitarist of the band South of the Soul. The music for the mid-episode break and ending is by Nicholas Byrne ’19. Listen to the full song, “Loosen Up” on Spotify or follow Nicholas @art.sandcrafts on Instagram.