Andrew Plotsky on branding your farmers market business

Our guest this week is Andrew Plotsky, Creative Director at Farmrun, a creative studio in Vermont that works with all types of clients (from food and agriculture to politics and culture) to develop brand strategy, logos, and web design. Farmrun is located at Stitchdown Farm, which Andrew co-owns and co-operates with his wife, where they grow specialty cut flowers and offer floral design for all occasions. In this episode we chat about what a brand is, common branding mistakes new business owners make, and how to develop a brand strategy for your farmers market business. This week's episode is made possible by support from Sticker Mule.