Andrew Sugerman on Hyrox, Branding, and Why AI Won't Replace Your Coaches

🌎 Centr CEO Andrew Sugerman joins Mateo Lopez to talk about his jump from running Marvel comics and Disney's social channels to building the equipment behind Hyrox, why 92% of Hyrox finishers are already gym members, and what it actually takes to build a brand gym owners can be proud of.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.For gym owners and operators interested in Centr x HYROX commercial opportunitiesTry the Centr App (includes the only HYROX-certified digital training programs)📱 Socials:Centr (Website): https://shop.centr.com/Centr (Instagram): https://www.instagram.com/centrfit/🎙️ Listen On:Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465Spotify - https://creators.spotify.com/pod/profile/gymworld📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥Show Notes0:37 — Mateo introduces Andrew Sugerman, CEO of Center1:39 — Andrew's 12 years at Disney, running Marvel comics and digital/social2:43 — Why he left Disney for health and fitness7:11— Run a successful gym with Kilo (visit https://usekilo.com/gw)9:16 — The identity and community hook that keeps Hyrox athletes coming back13:37 — Center's equipment now inside 4,000+ gyms15:04 — How the Hyrox partnership started at a 2023 race in Anaheim18:43 — How gym owners can bring Hyrox in, even non-competitors24:00 — The growth numbers: 2.5M athletes and US cities doubling in 202626:26 — What actually makes a brand partnership work29:37 — Brand advice for gym owners without a Disney budget33:19 — Where AI fits into coaching, and where it doesn't