Andy Goodman - Storytelling for Good Causes

When nonprofits set out to look for funding they usually start with a PowerPoint presentation and hard-to-articulate data about the issue they are trying to address. In this audio lecture, Andy Goodman argues that all they have to do is tell a story. Goodman addresses social innovators over the age of 60. His ambition is nothing less than to inspire the generation of baby boomers to contribute their experience to a better world. https://ssir.org/podcasts/entry/andy_goodman_-_storytelling_for_good_causes