EPISODE · Apr 6, 2015 · 22 MIN
Andy Lark on why early adopters eat the late
from The CMO Show
Andy is CMO at cloud accounting software company, Xero, and is widely known for his previous role as CMO at Commonwealth Bank. He joins Mark Jones, chief storyteller + CEO at Filtered Media, to talk about his new role and his theory that early adopters eat the laggards.
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Andy Lark on why early adopters eat the late
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