Andy Lee from The WOD Life: Training Destination | #228

In this episode of Add To Cart, we are joined by Andy Lee, co-founder of the WOD Life. The WOD Life is the home of training looking after athletes, gym goers and battlers giving it their best (ie. me) as they sweat and strive to be better. Starting with a humble order of 30 skipping ropes, the WOD Life now ship all over the world carrying leading brands such as Nike, Reebok and Under Armour as well as their own range of workout gear.  In this chat we cover how Andy and his co-founder Ben bootstrapped The Wod Life from a personal credit card. We uncover the art of building an authentic community, how to develop strong relationships with wholesale partners, how pre-orders saved their business and why Andy dives into the deep dark depths of Reddit as part of his customer research. Scary stuff!Links from the episode:The WOD LifeCrossFitNike ReebokAdidasPumaRedditPackleo (sponsored)Shopify Plus (sponsored)Questions answered:What tips do you have for building a really solid community?How do you choose people and events to sponsor?What achievement are you most proud of?This episode was brought to you by…  PackleoShopify PlusAbout your co-host: Andy Lee from The WOD LifeAndy is a mission driven Co-founder, actively building The WOD Life from credit card backed start up to a multi million dollar global ecommerce operation.  He is passionate about forging meaningful relationships, fostering community and having fun with great people along the way.  Andy has a Double Degree in Laws and Legal Practice, as well as a Bachelor of Commerce and a Graduate Diploma of Chartered Accounting. You can contact Andy at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community