Andy Stalman on brands, Latin America and the secrets of Spanish creativity

Andy Stalman is an expert in launching and nurturing brands in Latin America. Author of “Brandoffon. Branding the Future” and CEO of Cato Partners Europe & LatAm, he also lectures as a visiting professor at a number of business schools and companies worldwide. We have spoken and shared meals together a number of times, from Bogota to Madrid, and I was keen to get his views on the challenges of engaging Hispanic consumers, as well as the secrets behind successful Spanish companies like Zara and Santander.