Aneta Zicklerová: UVNITŘ MARKETINGU HNUTÍ ANO

What this episode covers

Jak se dělá politický marketing v hnutí ANO a co znamená pozitivní kampaň v praxi? Jak vznikají nápady jako Kohout Silver nebo skákající Maybach? Jak se rozhoduje, co má smysl a co už je za hranou bizáru? Proč nebyla kampaň ANO agresivní, ale pozitivní, a proč naopak vidí více nenávisti u bývalých vládních stran? A kde podle ní končí přijatelná kritika a naopak začíná osobní rovina? Partnerem podcastu je advokátní kancelář ROWAN LEGAL a mezinárodní poradenská společnost RSM.

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Frequently Asked Questions

How long is this episode of Insider?

This episode is 24 minutes long.

When was this Insider episode published?

This episode was published on October 20, 2025.

What is this episode about?

Jak se dělá politický marketing v hnutí ANO a co znamená pozitivní kampaň v praxi? Jak vznikají nápady jako Kohout Silver nebo skákající Maybach? Jak se rozhoduje, co má smysl a co už je za hranou bizáru? Proč nebyla kampaň ANO agresivní, ale...

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