Angela Allan on Copy, Chatbots, and Conversions: From Journalist to Growth Consultant

In this episode of to Founders, Future, with host Zach Young, Angela Allan — founder of Mads Collective Group — walks us through her transformation from journalist to growth marketing consultant and conversion copywriter. Angela explains how she leveraged early content and community work into a boutique consultancy that drives revenue with sharp copy, chat marketing, and content strategy, and why getting inside the customer’s language is the secret to conversions.Listen for practical stories from her agency days (including scaling teams and running ManyChat automations), how she approaches high-impact copy that lifts conversions, and how she’s retooling Mads Collective Group for long-term, sustainable clients in an AI-driven world. This episode is for founders, marketers, and creators who want actionable ideas for turning content into paying customers.🌐 Connect with Angela AllanLinkedIn: https://www.linkedin.com/in/angelaallan