Angela Clark of Patagonia - How Patagonia Uses Storytelling and AI to Engage Customers

from AI for Business Leaders · host Dennis Yao Yu

In this interview, Angela Clark, VP of Digital at Patagonia, shares insights on how the brand navigates market disruptions, leverages storytelling, and integrates AI to enhance customer engagement and long-term brand loyalty.Patagonia's response to tariffs and market disruptionsThe role of storytelling in brand loyaltyAI and personalization in retail

Episode metadata supplied by the publisher feed · Published Mar 17, 2026

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Angela Clark of Patagonia - How Patagonia Uses Storytelling and AI to Engage Customers

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