Angela Dunz - Why Trust Matters More Than Ever on LinkedIn

About Angela Dunz   Lessons from LinkedIn Expert Angela Dunz Many professionals think LinkedIn is simply an online resume. According to LinkedIn strategist Angela Dunz, it's actually one of the most powerful relationship-building tools available today. In a recent episode of The Financial Sandbox, Angela shared why successful LinkedIn profiles focus less on personal achievements and more on the people they serve. The key is making it immediately clear who you help, what problems you solve, and why someone should trust you. One of her biggest insights: posting more isn't necessarily better. Instead of flooding your network with content, focus on sharing valuable information and engaging with others. In fact, Angela believes commenting thoughtfully on industry leaders' posts may be the highest-return activity on LinkedIn. The conversation also explored how AI is changing search. As more people turn to ChatGPT, Alexa, and AI-powered search tools for answers, professionals who consistently provide helpful content are more likely to become the trusted source those platforms recommend. Her final takeaway may be the most important: We're moving from an era of attention-grabbing to an era where trust is the currency. The professionals who educate, add value, and build authentic relationships will be the ones who stand out in an increasingly noisy marketplace. Angela calls herself The "Accidental Entrepreneur," having moved to the San Francisco Bay Area with her shiny new MBA and dreams of being a CMO. Instead, she started her own business. Angela works with Attorneys sharing her expertise in Business Development, Professional Branding, Content Strategy, Video, and Thought Leadership on LinkedIn. Without a website, she built her entire vibrant business using free LinkedIn! She is a former Rock Climbing Guide and lives in Marin, where the hiking and the weather are fabulous. Being from Wisconsin, she is a devoted Packer Fan and shareholder.  ### Because investor situations and objectives vary this information is not intended to indicate suitability or a recommendation for any individual investor.  The information herein has been prepared for educational purposes only and does not constitute an offer to purchase or sell investments. This material is not to be interpreted as tax or legal advice. Please speak with your own tax and legal advisors for advice/guidance regarding your particular situation. Securities offered through Concorde Investment Services, LLC (CIS), member FINRA/SIPC. Insurance offered through Concorde Insurance Agency Inc. (CIA). Thornwood Financial is independent of CIA and CIA., a memoir exploring love, loss, faith, and resilience. He has been married to his wife, Durell, for 44 years and is the proud father, grandfather, and great-grandfather of a growing family.