Angela Olea & Liberty Bernal: AI, Influencers & the Future of Franchise Marketing

In this episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with powerhouse leaders Angela Olea and Liberty Bernal, the visionary team behind Sweet Influencers. Angela, former founder and CEO of Assisted Living Locators, shares how a chance airplane conversation sparked a bold pivot into AI-powered influencer marketing for franchising. Liberty, President & COO, explains how their partnership blends strategy, operations, and innovation to disrupt local marketing at scale. In this episode, you'll learn: ✔️ What influencer marketing really means (and what it's not) ✔️ Why franchisees are the most powerful local influencers ✔️ How AI + human strategy create scalable, measurable campaigns ✔️ The biggest misconceptions franchisors have about influencer marketing ✔️ How to match the right influencer to the right audience ✔️ Why evolving as a leader is essential for growth Sweet Influencers is the first AI-powered influencer marketing platform built by franchisors for franchisors — helping brands scale authentic, measurable local marketing through trusted voices. If you're a franchisor looking to drive franchisee revenue and strengthen brand alignment, this episode is a must-watch. #TheFranchiseWoman #Franchising #InfluencerMarketing #AIinMarketing #WomenInBusiness #MarketingStrategy #FranchiseGrowth