Angela Tangas, Jack Smyth And Darren Discuss Unlocking the Power of Agentic AI for Brands

Angela Tangas, the new Global Oliver CEO and The Brandtech Group’s Chief Strategy Officer, and Jack Smyth, Brandtech and Jellyfish’s Country Lead in Australia, discuss the transformative impact of agentic AI on marketing.  We explore the definition of agentic AI, its applications in real-world marketing scenarios, and the benefits it brings to efficiency and decision-making. The conversation also delves into the importance of building consumer trust in AI, the evolving landscape of branding, and the role of creativity in the age of AI. Additionally, they discuss how organizations can attract and retain talent in this new environment and provide methodologies for implementing AI effectively in marketing strategies. If last year was the year when Generative AI took centre stage with some high-profile brand film productions, then this year is looking to be the year of the agents. Agentic AI is not just the hot topic; it is driving brand transformations as the new operating system for brands, for creativity, for growth and for talent attraction and retention. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.