Angeles Shih: How to Rebrand your Life- International Party Girl Primera Return

Welcome back to Minding Her Own Business! This week, I’m joined by my dear friend Angeles Shih, an award-winning accessories designer and the founder of International Party Girl. From designing for major brands like Coach and Away to curating her own vintage collections, Angeles brings a vibrant, intentional, and global perspective to everything she does.In this episode, we talk about how Angeles created a brand that redefines what it means to be a multi-faceted woman in today’s world. Born in Argentina, raised in Taiwan and Hong Kong, and now based in NYC, Angeles opens up about her journey through personal reinvention, self-expression, and building a brand rooted in authenticity.We dive into:The origins of International Party Girl and how Angeles turned a side passion into a fully trademarked brand.Why ownership is everything when creating your own identity, personally and professionally.The three pillars of her brand: embracing your background, redefining joy, and celebrating individuality.Her experience designing the White Lotus collection for Away and the beauty in owning your narrative, even when your name isn’t on the product.The duality of online perception vs. real life, and how to intentionally shape your personal brand.Why being seen, heard, and connected in community is more powerful than anything money can buy.Angeles reminds us that you don’t need permission to be multifaceted. If you’ve ever felt boxed in by a label or underestimated for your aesthetic, this conversation is for you.If this episode resonated with you, share it with a friend who’s building their own version of womanhood. Don’t forget to subscribe, leave a review, and tune in next week for part two of our chat, where we dive into turning a personal brand into a business. You won’t want to miss it.Connect with Angeles:Instagram: @angelesnyc Brand: @internationalpartygirl.nycLet's Connect!Website: https://www.victoriamariscal.com/Instagram: https://www.instagram.com/_mindingherownbusiness/LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/