Angry Pika CEO/Founder Shaun Durkee | Beyond the Trailhead Podcast Ep. 25

What do you do when you lose 75% of your business overnight?In this episode of Beyond the Trailhead, I sit down with Shaun Durkee, founder of Angry Pika Food (formerly Alpenfuel).What started as a side hustle selling backpacking meals turned into a full-blown business… until tariffs, a rebrand, and a legal battle forced everything to change.This episode dives deep into the real side of building an outdoor brand.We talk about:• The moment everything started to fall apart• Losing 50–75% of website traffic overnight• The forced rebrand from Alpenfuel to Angry Pika• The reality of tariffs and product costs• Building high-calorie backpacking food from scratch• Why most outdoor businesses don’t make itThis one is raw, honest, and a must-watch if you’re building something of your own.🥾 Check Out Angry Pika FoodWebsite: https://angrypikafood.comInstagram: https://www.instagram.com/angrypikafoodDealer Locator: Available on websiteInstagram: https://www.instagram.com/angrypikafood🎧 Listen to Beyond the Trailhead▶️ YouTube: https://youtube.com/@Beyondthetrailhead🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-trailhead/id1860050826🎧 Spotify: https://open.spotify.com/show/11g9jx9Oyd2YSHipi0mmDy?si=72d97f11c5f64ea6📸 Instagram:https://www.instagram.com/beyondthetrailheadpodcast🌐 Website: https://obristimagery.comFor those asking about safety gear we use outdoors — you can get 15% off Overwatch x Rescue with code BEYOND15.