Angus in the hotseat #050

Scott Monty built his own personal brand and then left the corporate world to build his own company, Scott Monty Strategies. He offers wise, actionable insights to help you build your own. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, customer service, innovative product launches and more. He speaks to groups and advises brands and agencies to help them embrace the fundamentals of human communication in the digital age. His clients have included Walmart, IBM, Coca-Cola, American Airlines, T-Mobile and GE Software. Scott has been ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. He’s an internationally recognized leader in digital communications, digital transformation, social media and marketing. As a little treat, you’ll also hear him speak about his ongoing affinity and podcast, I Hear of Sherlock Everywhere. On this show we discuss talking about yourself, building a personal brand, and putting yourself “out there”. In This Episode, You'll Discover: • Why the term “Expert” should be granted by peers • There’s a thought leader and a thought doer • Platforming employees as a voice of the brand • How Marketers have ruined everything • Authentic brand building • Doing the work • The terrifying and liberating experience of your own company • Putting yourself out there • Not B2B or B2C, but B2I - Business to individual • Why you should learn from your mistakes • The fear of succeeding • and more!