Anheuser-Busch's AmeriCan Crisis

Fourth of July is traditionally one of the biggest beer-selling holidays on the calendar, and for the past decade-ish, Anheuser-Busch InBev has capitalized on the holiday by remaking Budweiser with a Stars-and-Stripes label and a jingoistic name. Known colloquially as AmeriCans, these seasonal rebrands present a vision of the United States that simply doesn't exist in reality—a lesson ABI is learning in real time as it tries to assuage transphobes with platitudes three months into the 2023 Bud Light backlash. This Taplines holiday special features your host Dave Infante flying solo and reprising some of his reporting about the AmeriCan, the Bud Light situation, and selling beer in this contemporary political landscape. Happy Fourth of July, and don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.