Anish Achuthan co-founder & CEO of Open a neo-banking startup disrupting the traditional banks & helping 700,000 + businesses in India automate their finances.

Building a digital bank to help small businesses in india.  My guest today is Anish Achuthan CEO & co-founder of Open - a new age digital banking platform. In this episode he talks about how they raised $37 million from prominent investors, and shares amazing growth statistics. He talks about how they use customer acquisition channels.  He shares UX strategies when developing the website & mobile app. Talks about being a 5x entrepreneur. Talks about the importance of branding and PR in getting your startup off the ground. Talks about how they evaluate talent. Going from 10 to 250 employees. Thoughts on demonetisation 4 years on. Hiring a sales guy when they couldn't afford one.  Pitching to investors with a live demo instead of a slide deck.And finally you will learn how to deal with corporate companies if you’re a startup.In this conversation we also talk about:User testingCreating a pilotBeing the first mover in the marketBuilding Culture & LeadershipBeing persistanceBeing married to the co-founderis 'Cash still king?'Reaching out to small villagesBanks having reservations in the early daysIntegrating legacy systemsand much morelinkshttps://open.money/P.Sif you need something to do during these challenging and difficult times and want some inspiration and need some creativity. check out Skillshare. Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities.Try Premium free for 2 months and access all my classes!https://www.skillshare.com/r/user/neilpatelmusic by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV     The Indian Startup Show is hosted and produced by Neil PatelConnect with me: https://www.linkedin.com/in/neilpatel2/If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.Listen and Subscribe to More Episodeshttps://www.indianstartupshow.com/Music by Punch Deck.https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV