EPISODE · Jan 28, 2016 · 16 MIN
Ann Handley: Mapping Content Strategy to Business Goals
from B2B Nation · host B2B Nation
Ann Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more! Find out more about MarketingProfs: http://marketingprofs.com ...and Ann: http://www.annhandley.com
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Ann Handley: Mapping Content Strategy to Business Goals
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