Ann Handley's Tips for Spectacular LinkedIn Content

How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025.Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/MICHELLEKey moments in this episode:00:00 Welcome Ann Handley04:15 The State of B2B Content Marketing08:16 Strategies for Spectacular LinkedIn Content17:48 Personal vs. Personable in Marketing26:41 Encouraging Experimentation and Differentiation31:04 Looking Ahead to Content Marketing 2025 Connect with Ann Handley on LinkedInABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#LinkedIn #ContentMarketing #B2B