Ann Kronrod, University of Massachusetts Lowell – What Can We Learn from Exploring The Language of Product Reviews?

Do product reviews matter? Ann Kronrod, associate professor of marketing at the University of Massachusetts Lowell, reads up to find out. Ann Kronrod is an Associate Professor in the Department of Marketing, Entrepreneurship and Innovation. She earned her Ph.D. in Marketing and Cognitive Science of Language from Tel Aviv University, and later completed her education […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org