Anna Marsden, Managing Director, Great Barrier Reef Foundation

Send us Fan MailIn this conversation, we’re joined by Anna Marsden, Managing Director of the Great Barrier Reef Foundation, and one of Australia’s most compelling voices in purpose-driven fundraising. In this conversation, Anna shares what it really takes to inspire generosity at scale: how to bring donors on the journey, build trust, and turn urgency into action. It’s a thoughtful, honest look at fundraising as both an art and a responsibility.Anna is delightfully warm, insightful, and deeply grounded in purpose. She generously offers lessons that go far beyond environmental giving; this is a conversation about impact, connection, and why the stories we tell truly matter.