EPISODE · Jan 13, 2021 · 45 MIN
Anne Jones - Waitrose
from The Big Vin Theory · host Bob
We talk with Anne Jones, Waitrose Category Manager: Wines, Beers and Spirits. We discuss initiatives Waitrose ran and 'pivoted' during lockdown, consumer data and decision making, private label strategy, differences between drinks categories and sexism, amongst other things. Essential listening for anyone looking at Paper 4!
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Anne Jones - Waitrose
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