Anne-Marie Roerink of 210 Analytics talks berry category, promotional activity, digital engagement

We're thrilled to welcome back to the podcast Anne-Marie Roerink, the principal of 210 Analytics. Anne-Marie is well known to many in the produce world for her insightful reports in collaboration with IRI and industry associations like the International Fresh Produce Association and the Southeast Produce Council. In this episode, Anne-Marie discusses how social and digital channels influence in-store sales; how promotional activity across the country is trending and what the expectations are for the rest of 2023; why the berry category continues to grow in units as well as in dollars despite inflation; and why light consumers of produce say they don't eat more. We hope you enjoy the conversation! For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion.  More Playlists Executive Perspective Leadership & Training Produce Manager Perspective Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.