Anne-Marie Roerink talks about the diverging trajectories of fruit and veg; millennial spending power; the influence of picky kids on purchasing; and more

We're delighted to welcome back to the podcast Anne-Marie Roerink, the principal of 210 Analytics. Anne-Marie is well known to many in the produce world for her insightful reports and presentations in collaboration with Circana and industry associations like the International Fresh Produce Association and the Southeast Produce Council. In this episode, Anne-Marie and The Produce Retail Podcast host Ashley Nickle discuss topics stemming from the SEPC's What's New report, which debuted at Southern Innovations. Their conversation covers the continuing growth fruit but downturn for vegetables; the concentration of new units and dollars coming from millennials; the sentiment of that generation toward fruits versus vegetables; how millennials and their children are interacting with produce and to what extent pickiness is influencing purchases; how fresh produce is seeing more competition from smoothies, powders, supplements and bars; how suppliers and retailers can come alongside parents and make vegetables fun for their kids; the emerging trend of "fiber maxing" as an opportunity for produce; what fresh produce can learn from its CPG counterparts on selling the benefits of certain nutrients; what implications the increasing spending power of millennials has for order quantities, delivery cadences, stocking best practices, and more; how kids today respond to marinades, sauces and seasonings and the potential of those "extras" to elevate how consumers experience vegetables; and much more. Hope you enjoy the conversation as much as we did!See omnystudio.com/listener for privacy information.