Anne-Marie Roerink talks consumer trends, produce merchandising and marketing

We're delighted to welcome back to the podcast Anne-Marie Roerink, the principal of 210 Analytics. Anne-Marie is well known to many in the produce world for her insightful reports and presentations in collaboration with Circana and industry associations like the International Fresh Produce Association and the Southeast Produce Council. In this episode, Anne-Marie and The Produce Retail Podcast host Ashley Nickle discuss topics including consumer willingness to pay; consumer perceptions about grocery prices; private brands versus national brands in produce; occasions for which consumers are willing to splurge; the opportunity for certain produce items to be marketed as healthy indulgence; health and wellness talking points that resonate; how consumers are using ChatGPT for meal planning; and much more. We hope you enjoy the conversation! For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion.  More Playlists Executive Perspective Leadership & Training Produce Manager Perspective Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.