Anne Miles on creativity in marketing

How do you define creativity? Is it the process of painting beautiful pictures and making music that inspires you? Is it the process of consuming and interpreting content, creations and collaborations in the world around us? Perhaps it's gathering great thinkers and enabling them to do great things. In this episode of The CMO Show, Anne Miles shares insights about what it means to be creative - and what happens when it collides with marketing. With a wealth of experience across several creative streams, today Anne is the managing director at International Creative Services, an independent consulting services firm that assists with creative services in the advertising and marketing industries. "When it comes to commercial creativity, I think (creativity) is being the coolest way to solve a client's problem and get people to engage with the brand." Tune in as JV and Mark dive into why marketers should care as much about creativity as they do about data and numbers, explore what businesses can do practically to keep their jobs on track and how to best deliver to your business and brand strategy.