Anneli Hansson: Brand Strategist On Creating An Authentic Brand

Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.Chapters00:00 Understanding Brand Strategy for Personal Brands05:57 Aligning Brand Values with Company Actions11:57 Navigating Personal Branding and Self-Discovery17:57 The Challenge of Balancing Creativity and Organization24:05 The Journey of Self-Acceptance and Authenticity29:58 The Power of Vulnerability in Personal Branding35:58 The Impact of Personal Stories on Branding48:56 The Intersection of Personal and Professional Life56:31 Overcoming Shame and Embracing Imperfection01:05:39 The Balance of Self-Promotion and Authenticity01:15:15 The Importance of Showing Up as Your True Self01:24:10 Vulnerability as a Strength in Personal Branding01:30:08 Facing Fears and Embracing Authentic Connections01:35:15 Understanding Personal Branding Beyond Marketing01:42:10 Navigating Personal Branding and Community Engagement01:49:09 Understanding Neurodiversity in Communities01:54:53 Coaching vs. Consulting: A Deep Dive02:01:12 The Importance of Business Acumen in Creative Fields02:06:12 The Role of Education in Creative Professions02:12:34 Building Community and Belonging through Brands02:20:36 Future Aspirations in Brand StrategyFollow Anneli: @annelihansson5883 Instagram https://www.instagram.com/theannelihansson/Linkedin https://www.linkedin.com/in/theannelihansson/Website https://www.annelihansson.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267🟢 Leave a...