Annerie Vreugdenhil, Chief Commercial Officer at ABN AMRO

Can a centuries-old bank still be a leader in innovation? At ABN AMRO, the answer is a clear yes, and Annerie Vreugdenhil is helping make it happen. In this episode of The Bank Tellers, hosted by Money20/20 Head of Content, Sheryl Chen, Annerie shares how the bank is embracing the needs of the next generation through BUUT, a new banking platform built for Gen Z and their parents. With an Instagram-style interface, scrollable content, and teachable financial moments disguised as memes and short videos, BUUT is reframing financial literacy in a way younger users will actually engage with. But the innovation doesn’t stop there. We also dive into: -How ABN AMRO is training AI tools to support both clients and agents -Why digital adoption is harder for older generations, and how the bank is meeting them where they are -What it means to be a “universal bank” that truly serves everyone, from a 13-year-old to a client in early-stage dementia -And how trust, timing, and tech come together to create hyper-personalized banking at scale This is what it looks like when a legacy bank goes boldly into the future. ABN AMRO: https://www.abnamro.com/en/homeFollow Annerie: https://www.linkedin.com/in/annerie-vreugdenhil-625a634/Follow Money20/20:YouTube: @Money2020Tv  LinkedIn: https://www.linkedin.com/company/money2020/Instagram: https://www.instagram.com/money20_20Facebook: https://www.facebook.com/Money2020X: https://www.twitter.com/Money2020TikTok: https://www.tiktok.com/@money20_20