Annica Wainwright - The Psychology of Menus, Messaging & Guest Experience

🎙️ Menus That Speak for Your Brand — with Annica Wainwright of 2ForksIn this episode of Captive Conversations, I’m joined by writer and strategist Annica Wainwright — co-founder of 2Forks — to explore the power of words in hospitality.We break down:🧠 Why most hospitality brands sound the same — and how to stand out📝 The difference between clear copy and clever copy (and why it matters)📋 How menu strategy shapes what people order — even what they drink🎯 Why tone of voice isn’t fluff — it’s your frontlineAnnica shares examples from real restaurant projects, how she uses brand research to shape storytelling, and why designing menus isn’t just about what’s on the plate — it’s about how you make people feel."You’re basically hypnotising people with your menu… and it works.”If you’re working on menus, brand strategy, tone of voice, or storytelling in the hospitality space — this one’s packed with gems.📺 Watch the episode: YouTube#HospitalityStrategy #2Forks #CaptiveConversations #MenuDesign #ToneOfVoice #RestaurantBranding #HospitalityLeadership