Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships episode artwork

EPISODE · Oct 2, 2025 · 26 MIN

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

from Wharton Marketing Matters

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting Adidas’ focus on authenticity, collaboration, and global brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Oct 2, 2025

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Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

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