Annual Contracts Or Month To Month... Why Not Both?

Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer annual contracts, month to month, and what are the pros and cons of these two options.As a gym owner, you have probably been faced with this situation many times, wondering whether annual contracts are better than month to month and vice versa.The argument against annual contracts is that everybody in the world of subscriptions seems to be doing month to month, and this is just how people have been conditioned. Additionally, if someone in an annual contract gets upset about something, you will let them leave without holding them to it which beats the purpose. The pros of annual contracts are that it helps the gym project its revenues for the next 12 months. The clients also benefit from the commitment they get into with an annual contract in their fitness journey.Here at Pulse Fitness, we offer both plans to our clients.Tune in to this episode to learn more about the pros and cons of both of these options, how Tim implements this at Pulse Fitness, and how to handle a situation where a client wants to break an annual contract.Key TakeawaysThe argument for and against annual contracts (05:06)How we go about memberships at Pulse Fitness (06:33)How to break an agreement with a client on an annual contract (08:35)Selling an annual gym membership to your clients (14:32)Why an annual contract helps your members reach their fitness goals (17:54)Making annual agreements a win-win for both the client and the gym (18:48)Additional Resources:----pfmarketingsolutions.com/automation----www.PFMarketingSolutions.com/Callwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here