Annual Giving Interview: Stephanie Rasamny and the Evolution of Online Annual Giving

It's been more than ten years since Stephanie Rasamny founded MainSpring Media Communications -- one of the first companies to develop email- and other Web-based annual giving fundraising strategies specific to education. A proud Duke University grad (aren't they all), Stephanie had a hand in Duke's first-of-its-kind video "flash" appeal back in 2002 -- a model that became a standard element of most annual giving calendars. Bob and Stephanie discuss short-term blitz appeals, online ambassadors, mobile-friendly giving, and some of the other trends that have shaped -- and are shaping -- online annual giving.