Annual Reports: Pick the Right Data episode artwork

EPISODE · Feb 20, 2026 · 10 MIN

Annual Reports: Pick the Right Data

from Fridays 4 Fundraising · host Kelly McLaughlin

SummaryIn this episode of Fridays 4 Fundraising, Kelly may have gone on a bit of a tangent about the overhead myth. But more generally, Kelly talks about how to integrate data with the narratives you're telling in your annual report. She highlights how donors are interested in understanding how their contributions impact not only our mission-driven outcomes, but also the growth of the organization as an institution.  Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive Schedule a Discovery Call: https://www.fromscratchfundraising.com/schedule TakeawaysDonors want to hear about organizational growth and change, and your Annual Report is a great place for telling those stories and providing that data.Financial transparency is crucial in annual reports.Overhead costs should be openly discussed with donors.Data should support the narrative being told in the report as integrating metrics with stories enhances donor understanding of impact outcomes.Capacity building stories are important for donor confidence. Chapters00:00 Welcome to Fridays 4 Fundraising00:48 This Week's Focus: Data for Annual Reports02:33 Quick Note on the "Overhead Myth"03:51 How to Pick the Right Data for Your Annual Report07:45 Resources to Support Your Growth09:11 This Week's Assignment: Pick Relevant Data Keywordsannual reports, financial transparency, donor communication, nonprofit storytelling, impact metrics, organizational growth, capacity building, donor engagement, overhead costs, mission outcomes

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Annual Reports: Pick the Right Data

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