Another Cup | Ask Rob Anything about Prices Ep. 10
In this episode, recorded during an Instagram Live session on December 12, 2024, Covoya's Managing Director Rob Stephen is joined by our Trade Analyst, Liesa Collins to answer questions about prices, the market, and the future of coffee.
Episode 10 of the Covoya Coffee Podcasting Network podcast, hosted by Rob Stephen, Liesa Collins, titled "Another Cup | Ask Rob Anything about Prices Ep. 10" was published on December 12, 2024 and runs 27 minutes.
December 12, 2024 ·27m · Covoya Coffee Podcasting Network
Summary
In this episode, recorded during an Instagram Live session on December 12, 2024, Covoya's Managing Director Rob Stephen is joined by our Trade Analyst, Liesa Collins to answer questions about prices, the market, and the future of coffee.
Episode Description
00:00 Introduction to Coffee Market Dynamics
01:07 Understanding the C Price and Market Forces
02:35 Current Trends in Coffee Pricing
05:28 Volatility in the Coffee Market
08:25 Harvest Forecasts and Market Speculation
12:44 Strategies for Small to Medium Roasters
16:04 Alternatives to Brazilian Coffee
19:26 Impact of Geopolitical Conflicts on Coffee Prices
21:23 The Viability of Robusta Coffee
22:52 Challenges Facing the Coffee Industry
26:13 Conclusion and Future Outlook
Takeaways
The C price is determined by real-time supply and demand.
Recent years have seen disappointing crop numbers, especially from Brazil.
Volatility in the coffee market is causing uncertainty for traders and producers.
Speculators are present in the market, but prices are fundamentally driven by supply and demand.
Smaller roasters should consider raising prices in line with larger competitors.
Logistics issues are exacerbating coffee supply challenges.
Alternatives to Brazilian coffee should be explored due to expected shortages.
Geopolitical conflicts are impacting shipping and coffee availability.
Robusta coffee is currently not a viable lower-cost alternative.
Climate change poses an existential threat to the coffee industry.
Part of The Covoya Coffee Podcasting Network
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