Answer Engine Optimisation: How Businesses Become the Answer AI Gives
from All Marketing Podcast Hosted by allmarketing
Your customers have stopped scrolling ten blue links. They ask ChatGPT, Gemini or Google's AI Overview a question and get one answer that names a few businesses, and if you are not in it, you are invisible. This week we unpack Answer Engine Optimisation, the discipline of becoming the business the machine actually recommends, and exactly how Perth businesses get named, trusted and chosen in the age of zero-click search. What you'll learn in this episode: What Answer Engine Optimisation (AEO) actually is, and how it differs from the SEO you already know Why the zero-click shift and Google AI Overviews are quietly shrinking your traffic right now The three mistakes nearly every WA business is making that keep them out of AI answers A 7-step framework to become the cited answer, plus the 5-minute test that shows whether AI already recommends you A real-world Perth example of a business going from invisible to named in AI answers in about three months If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Want to know whether AI can even find you? Reach out at allmarketing.com.au, Mark works with a select group of clients each year.
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