Answer Engine Optimization: Tips to Reach Your Patients with AI

from Medical Spa Insider · host American Med Spa Association - AmSpa

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Lori Werner, founder and chief marketing whiz at Medical Marketing Whiz, a woman-led marketing agency that specializes in marketing for wellness and medical aesthetics practices. They talk about her path from medical device sales to entrepreneurship and how her team helps med spas get discovered online using answer engine optimization (AI-SEO). How she transitioned from medical device sales to founding a woman-led marketing agency in aesthetics and women’s health; The marketing blind spots of practices newly adding cash-based aesthetic services; Why SEO and AI-SEO are critical to get recommended by Google, ChatGPT and other AI platforms; Going beyond Meta and Google ads with a strategy rooted in how patients research and choose providers; Using YouTube, press releases and scheduled content to boost search visibility and trust; Email, text and AI tools like Dr. Social Whiz that drive conversions. For more on this topic, check out Medical Marketing Whiz’s recent webinar: Answer Engine Optimization (AI-SEO): How to Become the Recommended Provider in ChatGPT and Other AI Platforms --- Music by Ghost Score

Episode metadata supplied by the publisher feed · Published Jun 25, 2025

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Answer Engine Optimization: Tips to Reach Your Patients with AI

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