Answering YOUR Questions

Hi, welcome back on the Daily. In this episode, I'm answering your questions. I decided that I wanted to be interviewed, and so I set up my own Q and A. And so I asked my broadcast channel on Instagram, which is called the Blue Squad.

If you go to my Instagram, you can see on my profile, join the Woo Squad. I give a lot of astrology tips and a lot of business advice and things that are kind of exclusive to people who are in that channel. So if you haven't joined that channel, come on over to my Instagram and you can, you can play with us. But I asked that channel what questions people had and I want to answer them for you.

So we're going through each one in this episode. So if you're building a business, I said, ask me anything. Business, human design, astrology, or money. So if any of those things pertain to you, listen to this episode.

Here we go. I believe that when you truly know yourself, you win. Welcome to on the Daily the podcast, where we dive real deep into human design, astrology and your subconscious mind, all with the intention of you building your idea of a big delusional life and an even more delusional business. My name is Danielle McCleary and I am a master human design astrology teacher, somatic coach, business mentor, public speaker, and seven figure entrepreneur.

My biggest gift is the ability to see beneath the surface. And I think too many people look outside of themselves for who they should be and what they should be doing. Around here, that is unacceptable. Around here, we break the matrix and really remember who the heck we are underneath all the programming.

This podcast will give you all of the tools, mindset, and practical application you'll need to be everything you came here to be in the shiniest way possible. Are you with me? Let's freaking go. Scale to 6 is my business accelerator.

And that accelerator is starting on September 9th. It previously was a scale to 6 mastermind. I realized some inconsistencies within that program that I really wanted to address. And the point of that container is to help people Scale to 10 to $15,000 Months in business without burning themselves to the ground, without having to adhere to all of the old paradigms of business.

And so we revamped it. Wow. We reworked it and now it is ready. And we have guest speakers, we have guest experts in like, all of the different areas of business like SEO and LinkedIn and marketing and copywriting and sales and tax and business law.

And you name it, we have it. And I am so excited to share all of those people with you. But if you sign up, it's $4,000 for six months. You can pay that per month, $700.

I also take afterpay and Klarna, which I think a lot of people forget. And so if you are looking to get like a lower monthly payment than $700, you can use after pay and Klarna and it'll break it down even more for you based on your own financial situation. So it's $4,000 for the six months and you can join for six months or a year. It will include a retreat here in Austin, Texas in February.

And it involves skills trainings. It also involves group coaching calls and hot seat coaching, Q&As, plus a Slack channel where anyone in there can submit like copy website stuff, sales pages for me to review things that need to be reviewed so that you can really apply it to your business. And it's all within the guise of building a business around your human design and astrology. The first people to join before first will get access to a one on one private branding session with me where I'll look at your human design and look at your astrology and I'm going to help you determine a brand identity and a personal branding and marketing and sales and social media strategy moving forward based on those things.

I don't think no two people in my world have the exact same marketing and social media and sales strategy. It's because we all have unique human design. So yeah, come on in, join us and let's build your business. Okay, let's get into this episode.

Speaking of business, let's get into this episode. Okay, so I have been, I asked my, I literally have my, my social media up as I speak and I'm gonna go through each of these questions because there's some really good ones in here. So here we go. Number one, how this question came from Helene and the question is, how do you balance a full time job while starting and growing your business?

Okay, I really love this question. And the first thing I need you to know is there's no such thing as balance. There will never be balance when you're building a business alongside your career or alongside a job because there is only one of you and you have to allocate your energy accordingly. So instead of trying to look for like a 5050 balance because that won't exist, instead think of your energy as a pie or a pizza.

Right? There's a, you start the day with 100 of that pizza. Throughout the day, you give slices of that pizza to different things. Now What a lot of people do when they're building a business alongside a job is the conditioning of, I have to be perfect.

I need to prove myself. I need people to know that I'm a hard worker that lives so, so deeply inside of them at their job. Even though what they're doing at their job, they actually don't care about as much as they care about their business. But a lot of that energy of that pizza, a lot of those slices of pizza are going to their job every day because they're still trying to be noticed by their boss that they don't actually care about or trying to do really well in their job that they don't actually want to be at.

And so what I tell people is, like, when you're building a business, when you decide you're gonna build a business, I don't think. I think some of the worst advice people can give is like, burn the boat. Quit your job. Like, because here's the thing, like, financial stress is a real thing.

And if you are stressed about money, the last thing you're really gonna have the energy to do is, like, build a business. So I actually do not think you should quit your job before you have a business that you financially, or at least almost sustain you financially. Sure, when you quit your job, you may take a little bit of a hit, but it shouldn't cause so much financial stress that you go into this, like, this spiral of self doubt and shame which leads to self, and then people quit their businesses. So I don't think you should actually quit your job before your business can sustain you financially.

That being said, I do think that you need to stop giving so much energy to the job. My wife experiences this, and this is a conversation we have a lot. And, you know, she has a job, she's also building a business. My wonderful, perfect, amazing wife, Breezy is a people pleaser and really, really cares about doing a good job.

She also, when she gets like, a bee in her bonnet about, like, ethics or like, what is correct in business or, you know, in a company, because she's worked for a lot of companies with a lot of ethics and a lot of moral high ground whenever she works someone who doesn't, it's. She gets it in her body that she has to be the one to fix it. And one of the conversations we've been having lately, I'm like, look like you don't even want to keep this job long term. Like, this job is to sustain you until your business can sustain you financially.

So why are you going to work and giving so many pieces of your pizza to this job that you don't actually care about it. Then you come home and you have no energy to actually do the thing that you want to do. So I think instead of trying to, trying to establish balance between your job and your business, I think when you start, when you're doing both, the number one thing you need to do instead is just really discern how many pieces of pizza you're giving to the job versus giving to your business. Because you should definitely be giving more pieces of your pizza to your business than you do that job that you don't actually care about.

And if you're not doing that, then it makes sense that you feel like your business isn't growing because you're exhausted and you're burnt out and you're stressed around. You know about like how to build, how to build a business when you also have a job because it is, it is stressful, right? Like full time job, trying to build a full time career, really, really stressful. And it doesn't have to be as stressful as you're making it, but you are going to have to release your need to be needed.

You're also going to have to release your addiction to the praise that you have for doing a really good job at work because you don't actually want to have that job anyway. So that is something that is really, I think, important and quite honestly, something I didn't do. Like, I, when I first started in entrepreneurship, I did the opposite. I did not try to, I tried to have balance.

And what that looked like was me burning out and me giving everything to my business and then also trying to get everything to my job, which just like led me into the ground. So I didn't do that at first. And so now I can speak from this new perspective of like, you don't have to do it like that. And actually then when I, when I finally figured it out, I still did have a job.

Like, I, a lot of people don't realize this. Like I had a job until March of 2023. Technically, like, I had multiple sources of income. I had, I mean, which I believe in multiple sources of income anyway, but like, I had a job way beyond when most people thought that I needed one.

But I have a sun and moon in my second house, which means like, my emotions are very much tied to my financial security. And so not having financial security for me isn't, isn't non. It's unacceptable. Like, that won't ever happen.

So I kept the Job a lot longer than I needed to. But what I learned was I don't, I can go, I can show up to this whole cycle class. I can teach it to the best of my ability. I'm not saying to go to your job and like slack off and like half asset.

I'm saying go to your job, do the best of your ability. I would go, I would teach the best class I could and then I would leave. Where before I was like trying to get promoted and I was trying to take on all these extra responsibilities and like be a training development officer and like, you know, train new instructors. And so finally I was like, I'm not gonna do this.

I'm gonna go, I'm gonna teach my class and do a really good job with that, build my community, get my job, and then I go home and spend my time building my business. And just that energy shift, like who I gave my pieces of pizza to, made such a difference in how my business grew. So I hope that helps. Okay, the second question is also from Pauline and it says mistakes you learned and grew from in business.

Well, the one I just said was one of them, like trying to do the most in all areas because I hadn't healed my addiction to praise. That was my first mistake. Another big mistake that I used to make was keeping people in my business or keeping clients for way too long or attracting clients who like put me on a pedestal versus attracting clients who were self led and, you know, wanted to do the work for themselves. And this was all down to my energy.

I would get very much like, oh, I'm gonna be available all the time and I'm gonna, I'm gonna answer every single email myself and I'm gonna respond to everything in the DMs. I'm doing all these things. But then all that did was like attract a certain type of person to me. So that was a big mistake that I, I've learned from.

The other mistake that I made, I think, which I, I realized this recently is I, I hired a copywriter about a year and a half ago to build me a quiz funnel. And this was like a huge investment. I mean we're talking like almost $15,000 for this quiz funnel. And I thought it was great.

But then what I didn't realize is what I actually needed to do first was really restructure and reorganize like the back end of my business, which led to of the offers that we included in that quiz funnel. So the quiz funnel very quickly became like very unimportant or it became very irrelevant, and it kind of just sat there. And so I don't want to say I wasted that money because I definitely, like, learned a lesson. And now we're actually reusing a lot of what was in that quiz funnel and kind of repurposing it into something new that we're building now that we have more clarity on where the business is going.

But I think one of the mistakes I made early on in business was, like, investing in, like, all of these, like, fun techie things before I actually knew what I wanted to sell long term. And I was very much being reactive in my business. I was acting very much about, like, what I want to do now versus building a business I want three years from now, which can be hard. And I think that this is something that I've really learned from is I no longer make decisions on how I'm feeling in the moment.

I make decisions based on the kind of business I want to have three years from now. And that looks. That looks like a little different. It definitely looks a little different than it used to because, you know, there's things I'd be like, oh, my gosh, I just want to do this.

But I'm like, yeah, do I actually want that in three years? No. So, like, we're not going to do it. So I think a lot of mistakes that I made in the beginning that I see a lot of other people make is people make.

People make business decisions based on their current emotions or current. Their current state of affairs. So their current financial status, their current emotional state, their current level of healing. And then as they heal, as they make more money, as different things start to happen, their business changes, and then those decisions they make become irrelevant.

So I would say the biggest lesson I've learned is to make decisions based on business I want three years from now, which really keeps me from making reactive, emotional decisions on my business. The other thing, I think another big mistake that I made in business was I, in the beginning, really chased, like, high cash injections, so pay in fulls, you know, big levels of cash injections, so that I could say, like, oh, I made. You know, in the beginning, it was like, I wanted to say I made $40,000 this month, but, like, that was one month because everybody was, like, paying in full. And I would offer a lot of incentives for people paying in full.

But then this kind of kept my central nervous system on high alert, trying to recreate those results every single month. And that was really stressful for me. And that was really stressful for my Central nervous system. So what I've learned is to actually build monthly recurring revenue through payment plans.

And people always say like, yeah, like what if people don't pay? And like, do you ever have people like default on payments? I have people default on payments a lot. Every business owner has people default on payments.

And this is why you have contracts. So like invest in the lawyer that's going to write you a really great contract because that's going to keep you from having to like miss out on money. There's another mistake. I'll talk to you in a second.

But that was one of them is that I, I chased high cash injections and then I kept my central nervous system very stressed out trying to recreate those results every month. And what I've learned is to instead build monthly recurring revenue. I don't really offer painful incentives very often, unless it's like Black Friday or like the 12 days of D. Or sometimes we'll offer like a painful discount for something.

But most of the time, like, I'm really, I'm really interested in monthly recurring revenue. So I'm much more intrigued by building, you know, consistent 75. Like we, we had for the last like six months, we've had close to $75,000 of monthly recurring revenue. And that's before anything new selling.

That's before like painfuls, that's before high cash injections. So I don't actually look at like my private cl. Like you know, these little fun master classes that I launched. Like, I don't actually look at those as income.

I look at those as like bonuses. My income is the monthly recurring revenue that I've been building over time. And yes, that means you're probably gonna take an income tip at the beginning when you decide to start building a business from that place. Because it's gonna take time to build up that recurring revenue.

But it's so worth it because then you're not so stressed out every month trying to launch like a thousand new things. So that's something that I did. The other mistake that I made in my business was I didn't have for a long time in our contract, we didn't have a like opt out thing. Like we had no, we had no clause about like defaulting or leaving the container early.

And that ended up costing me, I think it was either six or $8,000 because I had someone in my mastermind decide to leave and I let them out of the contract because I was, I didn't want to deal with the energy that that person brought to mastermind anymore. So I was very okay to release, but in the process I was out six. I can't remember now it was six or $8,000, but I was out a lot of money. And it's so funny because I don't even think of six or $8,000 as a lot of money anymore.

I'm like having this realization now, but at the time 6 to $8,000 was like a good amount of money. And I'm not saying that it's not, it's just, it's. I'm just kind of having like a in the moment reflection on how that doesn't feel like a lot of money to me anymore. But at the time I remember it being like, oh, that sucks because that person was in my container for six more months and they left and that meant that I was out that money.

So what we learned was I put a clause in my contract for now if somebody leaves a container early, they're, they're responsible for paying 50% of what they still owe. So if you're, if you come into my world and you are like a six month contract for $12,000 and you want to leave after two months, that's fine, but the contract, you know, whatever. 12,000 divided by six, like you still owe like $8,000, right? And so 50% of that would be 4,000.

So I will still collect $4,000. Kind of like buy you out of that basically. Like if you rent, right? Like if you break your lease early, you owe a fee.

It's kind of like that. So we've included that in our contract now which feels really good and it feels beneficial for me so that I am not just like missing out on all of that money. Yeah, that is, that's definitely like a mistake that I've made. I think the final mistake that I made for a while was, you know, I'm a two line human design and two lines really aren't meant to do business like anyone else.

Like we're really not meant to follow any like trends or whatever. And I think for a long time like I was looking to people that I really respected in business and I was trying to emulate their, I was trying to emulate their, their business practice. I was trying to emulate their sales strategy. I was trying to.

Oh. Cause like I really like the way they do that and like we do similar things. So like I'll. It doesn't, it doesn't work because I have to follow my own sales strategy.

I have to follow my own intuition and so I've obviously learned to not do that. But in the beginning I definitely like spent a lot of time trying to emulate other people's sales strategies. And it would frustrate me because then my stuff wouldn't sell and I'd be like, well, why? Well, because I was looking outside of myself for the answers.

Um, so yeah, that was, that was like another mistake I made. Um, I wouldn't say this last one is. This is kind of a bonus. I wouldn't say this is a mistake I made.

But it's definitely something I've been learning, is that the money my business makes is not my money. Uh, that's a big shift. When you're building a business is that money your business makes is your business money. The money that you take home is your money.

And so really learning tax loopholes, really learning business law, really learning how to maximize your write offs. This is all like a huge learning curve. And I think there's been a lot, I think there's, there's been times where I didn't have the bookkeeping and the assessment, the accounting team support that I have. I probably would have made a lot of mistakes in this area that I've been able to avoid because I have the team.

So I think one of the first things you should hire as your business starts making money is a really good bookkeeper and a really good accounting team. Like this whole, like, oh, I just do it on QuickBooks. I just do it on what's up, whatever that tax website is, I just do it on there. Like, don't do that.

Please don't do that. Get a professional to come in and help you. Even if you can do it, do you want to? Like, unless you're an accountant, like an accounting executive or you're a tax person, like a sort of a cpa.

Like don't do your own taxes. Like bring somebody in who really understands loopholes, who really understands tax law so that you can make sure that you're maximizing the right out that are available to you as a business owner. Okay, next question. The biggest advice you have for projectors in business, and this is this particular person, this is Deanna.

And Diana is a mental 6:2 projector. And then I also received a similar. I've been receiving a lot of similar comments. Cause I posted something about, I posted something about generators and human design manifesting generators and somebody like a lot of people are like, I'm a projector, what about me?

And so I got another comment that says, I'm epic. I'm an epically burnt out projector. I've been in a slump after getting laid off and trying to decide what to do next to pay the bills. And so let's talk to the projectors.

So projectors in business, my loves, my beautiful, gorgeous loves, you are. You are here to guide us. You are here to lead us. In order for you to be able to do that, we have to be able to see you.

And a lot of projectors have been conditioned to dim their light because as kids, you had big ideas, you were very bossy. And because you. A lot of projectors are told that they're bossy, they're told that they know it all, they're told that they, you know, are a little bit aggressive. And like, here's the thing, like, projectors do know it all.

Like, you really do know it all. And so being told that it was too much, being told that you were too much or being called lazy because you just were more efficient. Efficiency and laziness are not the same things. Although, or actually in this case, what people called laziness was actually just like radical efficiency.

And so one thing you have to realize, projectors, is like, you are here to move us into the new paradigm of business. Like, you're the, you're the architects of the new paradigm of business. So everything that I'm teaching on about, like, getting people to break the matrix and move into a new paradigm of business that's all constructed by projectors. And then as a generator, I'm coming to just, like, master it.

But we have to be able to see you, we have to be able to find you. And so if you're a projector that is just like, quote, waiting for the invitation, AKA not showing up on social media, not posting your thoughts, not giving us your genius, then it's like going to buy a car and not seeing any car lots, right? Like, we. One of the, one of the metaphors I give for this is like, if I'm going to go buy a new car, right?

Like, I got a new car last year, and about a year ago now, I bought a new car and it's brand new. It was a brand new Mercedes. And if I were to go buy a car and I drove by a car lot, it doesn't really matter if that car lot has a bunch of Mercedes in it, but if there's no sign that says, like, Mercedes dealership and like, tells me that this is where I can buy a car, I'm not going to, like, pull into that parking lot and then like, hope that I can Buy a car. Like, I have to be told, you can buy a car here if you're ready to buy a car.

And so projectors, you have to be the billboard. You have to be the one that's like, if you. Whatever your zone of genius is. So if your zone of genius in particular, I'll speak to Deanna, because I know that she's Ricky.

She does a lot of healing. She does somato things. Like, you have to make. Let us know that that is what you do.

You have to be so confident in what you do. You have to shine so bright and be so in your zone when it comes to, like, look, if you want to heal your energy, if you want to, you know, build a business or build a life around your energet, I'm your girl. And that's what I do. Because then somebody who's looking for that can go, oh, car dealership.

I need that car. That's the car that I want. So I'm gonna pull into this parking lot. And I think the mistake a lot of projectors make is they mistake waiting for the invitation as I'm just gonna sit back and hope that somebody notices me.

It's probably not gonna happen. I actually think it's really powerful when projectors do ads, because by putting out ads, you're actually putting out, like, billboards. You're putting out things that say, like, this is what I do. This is where my zone of genius is.

If you need this, come on over. And so I think it's really powerful when protectors put out ads, because it kind of just, like, puts their message out there in a more dedicated way. Protectors also remember that, like, your energy is piercing. So, like, when I walk into a room, like, as a generator, my energy kind of, like, envelops the room where your energy kind of pierces right through and, like, connects very directly with, like, one or two people at a time, which is really, really powerful.

And your energy, like, your aura almost enters my aura generator, and that can feel very intimidating to people. And I think this is why sometimes people feel like, like, projectors are, like, too much. But it's really just because, like, we're not used to people, like, people's energy penetrating our own aura, like, that's something that can catch people off guard. So really knowing and remembering that you have that power and, like, almost harnessing it in a really alchemized way is going to give you the recognition and the success that you require.

I mean, success is your alignment sign. So for you to feel successful, Means that people are recognizing your genius. And the only way we can do that is that you let us know that it's there. And I'm not saying to go cold call people.

I'm not saying to go and, like, you know, barge in and be like, by the way, you're doing that wrong. I should be able to help you. That's not it. What it is, is being like, hey, just so you know, I'm here, and I'm good at this, and if you need support, I'm.

I'm your girl. And then kind of just waiting, because then you will get the invitations that you want. So just remember that projector is like, you really are the architects of this new paradigm. And when you realize that and you put out your big, shiny neon sign, then we can find you.

And, like, we want you to guide us. We want you to lead us, because that level of efficiency that you have is something that most of us can only dream about. Okay. One other question that I received that I thought was.

That I thought was really, really great was, how do you find. Where is it? Oh, yeah. How do you find aligned friendships and navigate those that aren't?

Okay? When you decide to build a business, when you decide to heal your trauma, when you decide to end your addiction to outrage and you decide to end your addiction to praise and outside validation, you are going to very seriously trigger people that have not done that. My case in point, if you have not listened to my episode from last week with Blake Lively about Blake. Not with Blake Lively.

Oh, my gosh, I wish I was speaking. That was manifestation right there. I would love to interview Blake Lively on this podcast. Anyway, if you listen to my episode about Blake Lively, that's what I'm talking about.

Like, the world, our society, is very conditioned, outraised, and very conditioned to need praise and validation. When you start to end that, you're going to trigger a lot of people. That's okay. Who you are an energetic match with before is not necessarily who you're going to remain an energetic match for unless they are willing to grow with you.

And it's not fair for you to expect them to, nor is it fair for you to expect them to grow at the same speed as you. This was something I had to learn. Like, I integrate and grow very quickly, and so sometimes I feel like it's weird when people don't. But I have to realize that not everyone is going to.

To. Not everyone's going to integrate and grow at the same. At the same level or the same pace that I do. And so you have to be willing to lose friends.

Like, you have to be willing to let people go. I had a conversation with one of my best friends. She's been my best friend since high school. And, like, we haven't actually, like, there's been times where we haven't talked.

We haven't spoken for a couple months, like, maybe up to a year. We really don't speak that much. And she recently came to Austin to visit for the weekend, and we had, like, a really deep talk where she's like, there's been multiple times throughout, like, your 20s where, like, I had to be willing to let you go because my number one goal was always, like, to see you happy. And I was like, that's exactly it.

Like, I. My biggest goal for all my friends is they become exactly what they're meant to be. And if that means that along the way there's no longer room for me, that's okay. Because the number one goal is that they become everything that they were meant to become.

And I think this is something that we forget about when we go on this healing journey and why a lot of people honestly don't do it because it's easier to stay. It's easier to. To. To not rock the boat like that would in your.

In your body, in your subconscious mind. That is easier because you are. You've become so conditioned for chaos that peace feels unfamiliar. And so the best advice I can give you is remember that you are not going to be able to bring everyone with you.

It's just the way it is. And that doesn't mean that there are. That there aren't going to be so many aligned people waiting for you. The amount of friendships that I've developed in the last six years that are so deep and close, and I felt like I've known them forever.

It's astounding, and it really is profound, and it's really. It's really amazing. And that doesn't mean that I haven't had to let people go. I've had to let lovers go.

I've been divorced. I, you know, my son's dad and I broke up. And all of that was due to, like, our paths to becoming, like, who we are meant to become no longer included us as a romantic partnership. And when I, you know, when Breezy and I got together, this is even something, like, Breezy.

And I have experienced, like, I. I started to integrate and grow at a much different pace than Breezy. And we have struggled with being energetic matches for each other in this Season of our lives. And it's the choice that we are understanding of that with one another that I think is.

Is what's going to be the really powerful story on the back end of this. But I would be lying if I didn't say that we haven't struggled with, like, being as connected as we were when we were both, like, first started dating. And we were, like, struggling to make rent and, like, you know, in the hustle and in the grind. When I stopped doing that, I think that that caused a lot of friction because, like, Breezy was not at that place.

And that's not a bad thing. I'm not saying Breezy didn't grow as fast as me. Like, that's how insane. I'm saying Breezy at a very different season of her life than I am.

And that means that we're not in a lot of ways, like, we're not an energetic match for each other right now, and a lot of us has to die off so that we can become what we are becoming. And I think we both just have an understanding that, like, that's just sometimes what needs to happen, and sometimes with friendships, that's what needs to happen. So don't sacrifice growing and becoming everything you are meant to become in the name of making sure that you stay relatable to your friends, making sure that you don't leave people behind, making sure that you, you know, don't rock the boat in your family, because the people that are meant to come with you, they will. I can promise you that.

The people that are meant to be there on the other side of it, they will be there, even if it feels like there's a disconnect in the moment. So that was, like, pretty much the best questions there were. There were a couple that were, like, you know, repeats, but those are the best questions I got. So I hope that this helps.

I hope that this gave you some. Some things to think about. If you want me to do another episode like this, I think that would be fun to do, like, a Q and A episode every month. But come on in.

Skill to six. We have more questions. For me, scale to six is gonna be place to do it, and I hope.