Ant Pugh - What's the difference between niching and specialization?

Learning consultant Ant Pugh joins me to talk about the difference between niching and specialization. Ant's Links:https://www.antpugh.com/https://www.wearepropella.com/The Pricing SeminarThe next session of The Pricing Seminar starts on March 8th, 2021. If you're ready to stop billing and start pricing, head on over to The Pricing Seminar to enroll now: https://thepricingseminar.com/(And look for the little blue bird to find a nice discount) ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.