Anthony Everett: Transitioning a DMO to a Social Enterprise
Episode 95 of the DMOU: Destination Marketing Organization University podcast, hosted by dmou, titled "Anthony Everett: Transitioning a DMO to a Social Enterprise" was published on July 25, 2022 and runs 35 minutes.
July 25, 2022 ·35m · DMOU: Destination Marketing Organization University
Summary
Even before COVID, Anthony Everett sensed that a change in how DMOs operated was necessary. But, the pandemic gave him and his organization the opportunity to flesh out the need to transition his DMO to a "Social Enterprise." In this fascinating episode, you'll hear the story of the evolution of 4VI as a force for good and how this new approach to Destination Leadership has attracted other community development organizations to partner with 4VI in ways that wouldn't previously have been imagined.
Episode Description
Even before COVID, Anthony Everett sensed that a change in how DMOs operated was necessary. But, the pandemic gave him and his organization the opportunity to flesh out the need to transition his DMO to a "Social Enterprise." In this fascinating episode, you'll hear the story of the evolution of 4VI as a force for good and how this new approach to Destination Leadership has attracted other community development organizations to partner with 4VI in ways that wouldn't previously have been imagined.
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