EPISODE · Nov 16, 2021 · 47 MIN
Anthony Freedman And Darren Discuss Innovation In The Advertising And PR Business
from Managing Marketing · host TrinityP3
Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense to create an innovative creative agency with an outsourced creative department (HOST) and a public relations company that thought of owned, earned and shared media as a way to extend paid media, before POES was even a thing. https://www.trinityp3.com/2021/11/innovation-in-advertising-pr-business/
What this episode covers
Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense to create an innovative creative agency with an outsourced creative department (HOST) and a public relations company that thought of owned, earned and shared media as a way to extend paid media, before POES was even a thing. https://www.trinityp3.com/2021/11/innovation-in-advertising-pr-business/
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Anthony Freedman And Darren Discuss Innovation In The Advertising And PR Business
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