Anthropic's Claude Opus 4.7, Perplexity's Mac AI, and NewBird AI's Pivot episode artwork

EPISODE · Apr 17, 2026 · 10 MIN

Anthropic's Claude Opus 4.7, Perplexity's Mac AI, and NewBird AI's Pivot

from AI in Marketing · host Stan Berteloot

Anthropic has released Claude Opus 4.7, its latest AI model, available through Claude AI, the Claude API, and partners like Microsoft Foundry. While not as powerful as the unreleased Claude Mythos, Opus 4.7 excels in advanced coding, visual intelligence, and document analysis, offering significant improvements over its predecessor. Meanwhile, Perplexity has launched a Personal Computer AI assistant for Mac users, integrating with local files and apps, and expanding its AI browser, Comet, to iPhone and iPad. The New York Times highlights AI's "jagged intelligence," excelling in specific areas while struggling with others, impacting job roles and tasks. OpenAI updates its Codex tool, enhancing its capabilities in the AI-coding space with new features like background operation and image generation. Allbirds announces a strategic shift to AI, rebranding as NewBird AI, despite a significant drop in market value. Snap is laying off 1,000 employees as it shifts towards AI, aiming for profitability and efficiency. Finally, the UK government launches a $675 million Sovereign AI fund to support domestic AI startups, aiming to reduce reliance on foreign technology. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. 📚 Sources: https://mashable.com/article/anthropic-releases-claude-opus-4-7 https://9to5mac.com/2026/04/16/perplexitys-personal-computer-ai-assistant-feature-launches-on-mac-for-subscribers/?extended-comments=1 https://www.nytimes.com/2026/04/15/technology/how-jagged-intelligence-can-reframe-the-ai-debate.html https://techcrunch.com/2026/04/16/openai-takes-aim-at-anthropic-with-beefed-up-codex-that-gives-it-more-power-over-your-desktop/ https://www.bbc.com/news/articles/c98mrepzgj7o https://www.nytimes.com/2026/04/15/business/snap-layoffs-snapchat.html https://www.wired.com/story/the-uk-launches-its-dollar675-million-sovereign-ai-fund/

Anthropic has released Claude Opus 4.7, its latest AI model, available through Claude AI, the Claude API, and partners like Microsoft Foundry. While not as powerful as the unreleased Claude Mythos, Opus 4.7 excels in advanced coding, visual intelligence, and document analysis, offering significant improvements over its predecessor. Meanwhile, Perplexity has launched a Personal Computer AI assistant for Mac users, integrating with local files and apps, and expanding its AI browser, Comet, to iPhone and iPad. The New York Times highlights AI's "jagged intelligence," excelling in specific areas while struggling with others, impacting job roles and tasks. OpenAI updates its Codex tool, enhancing its capabilities in the AI-coding space with new features like background operation and image generation. Allbirds announces a strategic shift to AI, rebranding as NewBird AI, despite a significant drop in market value. Snap is laying off 1,000 employees as it shifts towards AI, aiming for profitability and efficiency. Finally, the UK government launches a $675 million Sovereign AI fund to support domestic AI startups, aiming to reduce reliance on foreign technology. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. 📚 Sources: https://mashable.com/article/anthropic-releases-claude-opus-4-7 https://9to5mac.com/2026/04/16/perplexitys-personal-computer-ai-assistant-feature-launches-on-mac-for-subscribers/?extended-comments=1 https://www.nytimes.com/2026/04/15/technology/how-jagged-intelligence-can-reframe-the-ai-debate.html https://techcrunch.com/2026/04/16/openai-takes-aim-at-anthropic-with-beefed-up-codex-that-gives-it-more-power-over-your-desktop/ https://www.bbc.com/news/articles/c98mrepzgj7o https://www.nytimes.com/2026/04/15/business/snap-layoffs-snapchat.html https://www.wired.com/story/the-uk-launches-its-dollar675-million-sovereign-ai-fund/

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Anthropic's Claude Opus 4.7, Perplexity's Mac AI, and NewBird AI's Pivot

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This episode was published on April 17, 2026.

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Anthropic has released Claude Opus 4.7, its latest AI model, available through Claude AI, the Claude API, and partners like Microsoft Foundry. While not as powerful as the unreleased Claude Mythos, Opus 4.7 excels in advanced coding, visual...

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