Anthropological Insights into SEO

About This EpisodeWe talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. "Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene JelencYou Will LearnHow anthropology can contribute to a holistic perspective.The benefits of practicing active listening and note taking during interviews.The impact of different platforms and audiences on content creation.Connect With HeleneConnect with Helene on LinkedInFollow Helene on TwitterConsulting Helene (Company)Wandering Helene (Blog)ResourcesFind on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!