Anti-hustle LinkedIn vs Instagram strategies that sell | Meg Hutson – Human Marketing Expert

Meet Meg Hutson, a Human Marketing Strategist for service-based businesses, as she breaks down LinkedIn marketing strategy, personal branding and how to build a business you actually love.Meg Hutson left school at 16, started a shop with her mum, and built a freelance marketing business the hard way. She breaks down why being too vague cost her early opportunities, how she now helps bold service business owners ditch messy marketing through her framework of purpose, audience, offers, messaging and content, and why making marketing human matters more than ever.We also dig into how to grow on LinkedIn vs Instagram (including selling via Stories and trial reels), relationship-based funnels through her free monthly session The Monthly, launching her group program Spotlight, and the business tips and success habits that keep her grounded — from daily walks to a lean tech stack of MailerLite, Asana, Motion and Voxer. Plus she explores her London favourites, such as Covent Garden and Pizza Pilgrims, Oliver Bonas style picks, and her favourite glowy beauty basics as a minimal-makeup girlie.---Steal Meg’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.Meg on LinkedIn: Meg Hutson---00:00 Intro05:09 Marketing vs Sales Explained09:12 Investing in Coaching12:47 Human Marketing in AI Era15:01 LinkedIn as Lead Engine18:22 Instagram Stories Funnel32:01 Lurkers Are Best Buyers33:10 Make Weird Content Work37:16 Grounding Daily Rituals38:32 Personal Style Uniform41:13 Beauty Product Staples44:26 Lean Tech Stack49:18 Life Outside London51:26 London Spots And Networking55:30 Wins, Plugs And Dreams58:40 Where To Find Meg---💬 Become a guest📓 2026 Journal Template🪄 Partnerships & Questions: [email protected]💌 Never miss an episode: Sign up to Substack🎓 The Big Notion Energy Academy📺 YouTube: www.youtube.com/@CoffeeandOysters📸 Instagram: @coffeeandoysterspod📱TikTok: @coffeeandoysterspod Get full access to Coffee & Oysters: The London Business Babe Podcast at coffeeandoysters.substack.com/subscribe